To promote their new Air VaporMax model, Nike tapped five young designers to create garments based on the concept of walking on air. It’s called the Vision-AIRS program (get it?) and based on these designs, it looks like you might wanna remember the names Azar Rajabi, Liam Johnson, Paula Canovas, Wanbing Huang, and Shize He.
Representing Central Saint Martins, Domus Academy and the Parsons School of Design (not to mention the big-name fashion houses they’ve interned at, which include Celine, Gucci, and Maison Margiela), each of the up-and-coming designers created garments that are fresh, architectural, and a little weird (in a good way!). From a “pearlized” neoprene mesh jacket to a red, knotted cloak with a very Comme des Garcons vibe, this is a far cry from your average athleisure gear.
“Innovation and creativity require bravery. Success hides behind the continuous experience,” says Parsons grad Shizhe He, who created a very untraditional dress out of plastic packaging film. “I chose this material because it is not a traditional clothing fabric. Design must be brave in this same way — to try a different way or angle, and to re-think and experience the process.”
Nike has been pulling out all the stops in celebration of the 30th anniversary of the Air Max 1, which goes down on March 26. They’ve dubbed it “Air Max Day” and it’s the first day the Air VaporMax will be available, for $190 in three colorways. The shoe took a whopping seven years to engineer, and it honestly might take about that long to get your hands on a pair — the brand recently tapped artists Ava Nirui and Alex Lee to create a series of “fake ads” and, obviously, internet hypebeasts have been doing their fair share of hyping.