Despite the fact that Chanel’s latest collection is all about the future, their latest campaign feels a little stale. Featuring Karl Lagerfeld’s beloved muses Lily-Rose Depp and Cara Delevingne, the ads feature hoodies – a garment that’s distinctly un-Chanel. Hey, you’ve got to go where the money is, I guess.
For Chanel, a brand that’s all about opulence, this feels a little like a real leap onto the bandwagon, non? And with brands like Balenciaga and Gucci already saturating the hoodie market, they’re super late to the party. Given that the AW17/18 show featured a goddamn rocket launch and to-die-for sparkly boots, it’s a shame that the campaign would feature… hoodies. Call it the Vetements effect.
That being said, I totally want one.