The Oscars haven’t even started yet, and the award for the biggest social media faux pas has already been won by the website Total Beauty. According to its Twitter account, the site, which features content like 8 New Shampoos for Thinning Hair, 7 Craziest Beauty Treatments for Your Vagina, and Latina YouTube Star Spills Her Skin-Care Secrets, “brings you expert advice, beauty samples & deals, how-to tips & tricks, and thousands of unbiased product reviews.”
What it doesn’t mention is a bare minimum knowledge of pop culture.
— Total Beauty (@TotalBeauty) February 28, 2016
That’s…uh, not Oprah.
It’s hard to imagine anyone else on social media topping this one, but let’s not give up hope just yet. There’s a lot of accounts out there thirsty to leverage the broadcast for brand synergy, and social media managers are often very, very dumb.