The Balmain for H&M lookbook dropped today, and it doesn’t really matter how good or shitty it is – either way humans will be camped out on the sidewalk in the dead of winter, prepared to murder one another in Hunger Games-esque splendor just to get their hands on it. But anyway, it’s okay I guess.
As with recent H&M designer collabs, it’s a watered down version of what we’ve seen on runways – the same tired designs rendered in shittier fabrics with less opulent details. Of all the brands that have paired with H&M as of late (Maison Martin Margiela, Isabel Marant, Alexander Wang), Balmain is by far the most decadent, which is perhaps why it translates the least effectively to affordable fashion.
There was a time when these sorts of collaborations meant taking the “ethos” of the high-end design and translating it into something that could be affordably manufactured for the masses, without allowing the brand integrity to suffer (remember Versace for H&M? That was the shit). These days someone, or everyone, has gotten lazy, merely taking designs straight from the runway and making them cheaply.
My guess is that these pieces are going to look cheap AF IRL, and if you’re really dying to get your hands on Balmain for H&M, save yourself the time and wait for it to hit consignment shops.