Fashion

Colette Paris Celebrates 20 Years of Being Cooler Than You

Fashion

Colette Paris Celebrates 20 Years of Being Cooler Than You

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Photography: Courtesy Colette Paris.

20 years ago today, cool kid mecca Colette Paris opened its doors, quickly becoming a can’t-miss pitstop on the itinerary of seasoned fashionistas and eager tourists alike. Hawking everything from kitschy Lego sets and obnoxious phone cases to wares by up-and-coming designers and cult beauty products, Colette inadvertently paved the way for similarly hip concept shops like Opening Ceremony and Dover Street Market, while also helping to popularize brands like Mary Katrantzou, Anya Hindmarch, and Rodarte by casually selling them alongside the likes of Prada and Celine. It’s been called the trendiest store in the world, and that’s probably not far from the truth. Except that Colette doesn’t just sell trends, it creates them.



The store is also known for producing exclusive collaborations with a diverse range of brands and designers — we’re talking everyone from Mansur Gavriel to McDonald’s. So it’s only fitting that they’re celebrating 20 years with 20 (very hard to get your hands on) collabs, thanks to brands including Converse, Nike, Joshua Sanders x Smiley, Edward Bess, Dr. Martens, and Medicom Toy. Most of them are editions of about 200 and plenty have already sold out, so good luck, hypebeasts.



Luckily, there’s more: Colette has also teamed up with Snarkitecture to bring their installation The Beach (remember that giant white ball pit that was at the National Building Museum in D.C. two summers ago and kind of seemed like it would be a great breeding ground for pink eye? Yeah, that.) to Les Arts Décoratifs, which is just around the corner from the Rue Saint-Honoré store, from March 21 to 25. Oh, and this time, there are some very Insta-worthy pool floats involved.

After all, nothing screams “birthday” like jumping around in a massive ball pit, am I right? And since Colette has fans in everyone from Kendall Jenner to Karl Lagerfeld, you never know who might be bouncing around in there with you.