Online shop CONVENT went pop-up in a tiny nook in New York’s lower east side. Store owner Travis Wayne says he opts to stock his inventory online and in brick and mortar with designers he’s met from burgeoning fashion capitals like Copenhagen and Berlin. BULLETT sat down with Travis to find the inspiration behind Convent’s undeniable aesthetic, and get his top picks for the season.
BULLETT: Tell me a little bit about your background, and how did you end up opening this store?
Travis: I moved to New York seven years ago with dreams of one day owning a store. I studied at FIT and finally earned a fine arts degree from Brooklyn College. With stints in Mexico City, Stockholm, and Los Angeles, I settled back in New York where I styled editorial and campaign shoots, managed a few stores, and also repped a few clothing labels. I waited to open the shop until I found a space I could really connect to. With all of the history here, it seemed like only good luck to move into our odd little Lower East Side shop.
Where did your store name come from?
I am constantly inspired by religious imagery and found the name appropriate as we are adjacent to many churches and synagogues in the Lower East Side. A convent is a collection of people coming together to serve a higher power – so are we.
Describe the clientele that buys from your store:
Just like our curated selection, our clientele is diverse. We get a lot of fashion-goths, some street wear dudes, and some musicians. Our store appeals to the fashion elite without alienating the general public.
Who are your favorite designers in the store ?
I live for The Twentyten and Nakkna.
What piece are you personally most excited to wear this summer season?
White jersey drape shorts from David Andersen. These shorts are super soft and made in Copenhagen, one of my favorite design capitals of the world.
For this men’s shoot, the BULLETT fashion team tapped into the stark decor of CONVENT. A minimalist color palette, with emphasis on shape and design, each piece is striking in either contrast or silhouette. With round clip-on sunglasses and graphic tees, this men’s look was updated from its 90′s goth throw-back through a taunt top-knot.
Photographer: Andrew Katzowitz
Stylists: Gabriel Marques and Janice Chou
Model: Justin, Red Models
Hair Stylist and Make Up Artist: Jonathan Rackleff using MAKE UP FOR EVER
All pieces available at CONVENT online. More CONVENT pop-up shops will soon be opening doors in Stockholm, Sweden and Los Angeles.