January 30, 2013
Mr. Gimmo Etro (Founder and owner of Etro)
DJ Chelsea Leyland
Erik Madigan Heck and Mr. Gimmo Etro
Karla Martinez, Fashion & Accessories Director, W Magazine, and Erik Madigan Heck, Event host / fashion photographer
Erik Madigan Heck and Waris Ahluwhalia
Mr. Gimmo Etro (Founder and owner of Etro)
DJ Chelsea Leyland
Erik Madigan Heck and Mr. Gimmo Etro
Karla Martinez, Fashion & Accessories Director, W Magazine, and Erik Madigan Heck, Event host / fashion photographer
Erik Madigan Heck and Waris Ahluwhalia

They say two is better than one, which is undeniably the case when it comes to the collaborative project brought to us by Mr. Gimmo Etro, the founder of the Italian fashion house baring his surname, and fashion photographer Erik Madigan Heck. Mr. Madigan Heck shot a series of thirteen images depicting Etro’s alluring spring/summer 2013 women’s collection, which is made up of the unexpected color combinations and and printed separates that the brand is so well known for. The photo series was unveiled last night at Etro’s SoHo boutique, bringing in guests such as jewelry designer and actor Waris Ahluwalia, W magazine Fashion and Accessories Director Karla Martinez, and, most notably, Mr. Etro himself. The series will remain at the Etro SoHo boutique through New York Fashion Week, and is certainly not one to be missed.

Comments >
The Bullet Shop