Ever seen a gripping piece of visual art and wished you could climb inside of it and swim around in its textures? That’s what happens, ideally, at the club. Dance floors, says Jan Kennedy, Art Director at Prada, in the latest episode of Absolut Nightscapes, are like a canvas. “You’re inviting participants to become the protagonists in your painting.”
But, like in any other art form, it’s a mistake to borrow too heavily from the masters, nightclub impresario Amy Sacco cautions. Bungalo, Studio 54, and other legendary spots still hold too a big sway over the contemporary dance landscape. Chasing after a true original leads to increasingly paler imitations.
It’s something interactive artist Charles Gadekin, who works on large scale, living, moving installations, is well aware of. Each experience then, should be unique. Where a dance floor differs from a typical work of art, however, is that you can actually jump all over it, feel it move, and affect others’, and your own, perception of it with your actions and your presence. Jump up and down and set pyrotechnics off, for example. “Bringing art into an experience takes it to the next level where you’re looking at beautiful things and being inspired by them,” Gadekin says. “And hopefully it makes that viewer want to make beautiful things, and go out and demand more out of life.”
For more, check out Absolut on VICE.