Fashion

Send Your Crush a Valentine with BCALLA’s Magical, Queer Campaign

Fashion

Send Your Crush a Valentine with BCALLA’s Magical, Queer Campaign

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Photography: Michael Burk
Makeup: Raisa Flowers
Hair: William Scott Blair

Telling your crush how you really feel is a tricky task, and one that recalls awkwardly scaling high school walls to eye that totally untouchable babe in-between classes. Thankfully, New York designer BCALLA’s made the daunting duty much easier with his queer fall ’16 campaign, which is equipped with Valentine e-cards that feature lines like, “All tea no shade, I think you’re a total babe,” and, “I will never turn my back on you (unless you ask me to).”

Photographed by longtime BCALLA collaborator Michael Burk, the project’s stacked with a number of BULLETT favorites, from NEOCAMP to Richie Shazam, Pearl to Melanie Gaydos. (It’s also fantastic to see rising nightlife tastemaker and model Maya Monés have a major moment, too).

“BCALLA calls upon the New Romantics and the anthems of Army of Lovers, Nina Hagen, and Danielle Dax to shade the collection, accessing their nostalgia but more importantly, romance.” the site explains. Designer Brad Callahan explored “conventions of gowns and suits,” approaching these norms through his signature queer lens by subverting bowties, jacket lapels and Jessica McClintock-inspired prom dresses into a collection that sees no binary. “Frankenstein-stitched, patchwork pieces with DIY embellishments bring the punk kids to the dance. Connecting that moment when all disenfranchised queer high schoolers have to decide what to wear and who to ask, to the force and magic behind queer nightlife, BCALLA has created the cotillion he’s always wanted.”