Fashion

Must See: Montreal Designer Pedram Karimi’s Spring ’16 Campaign

Fashion

Must See: Montreal Designer Pedram Karimi’s Spring ’16 Campaign

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Photography: Joseph Ghaleb

For his spring ’16 campaign, Montreal-based designer Pedram Karimi pulled inspiration from the matriarchal system of ancient civilizations—a social structure motivated by peace, never war. The imagery echoes this narrative, featuring a series of soothing grayscale photographs that look like century-old archives with a sleek, contemporary finish. Dramatically elongated necks, angular post-production and an overall feeling of genuine unity between models—absolute perfection.

“In this campaign, female models are used metaphorically as the return to higher consciousness,” Karimi told BULLETT. “Our modern world has forgotten the meaning of unconditional love and unity. Imagine living in a world where everyone can just be. The return of the feminine is not about women ruling society, as that would create imbalance. It’s about the return to nature, balance restored, ying and yang united—both hemispheres of the brain working in balance [with] consciousness.”

See Pedram Karimi’s full campaign, above.