Although the Internet-born label, “Normcore,” has thankfully been put to rest, normalcy itself is still strongly pervading fashion. For a majority of designers, this no longer means pumping out looks evocative of minivan moms wearing ill-fitted jeans and New Balance sneakers—normalcy is now being layered with more complex ideas. Spanish label Maria Ke Fisherman has done just that, building a collection around staple silhouettes and lacing those pieces with retro ’70s nostalgia.
Cotton was a major player this season for designer duo Maria Lemus and Victor Alonso, who gave the pedestrian fabric a jolt of energy with bold, digital prints like pixilated hearts and graphic color blocks. The two are known for their technical and youthful approach to fashion, which had a strong presence for AW ’15. We’re particularly fond of the flared denim with heart embellishments dotting the hem—cigarette pants had their moment, but the future is all about a wide leg. The male model’s white shades a la Kurt Cobain add something subversive and exciting to the lookbook, as well—we’re feeling this, wholeheartedly.