Photography: Roman Koval
In collaboration with LA-based creative studio Fruitmilk, Berlin designer Desiree Klein asked models to stain her muslin SS ’16 collection with fruit for a presentation called, “Shampoo Ginger.” According to Klein, this collection was inspired by her recent move to LA from Berlin, when she began thinking about the idea of transformation and adaptation.
“This found its way into the clothing by form of pull strings,” she said. “They transform the very rational, geometric pattern of the garment into more romantic, fluid shapes. The pieces are adjustable to the individuals body and can be played with and worn in different ways, some pieces were worn reversed and it worked beautifully. A piece I had intended to be a belt was used as a cape and now I wear it as a top.”
For Klein’s presentation, Fruitmilk said they wanted to create a highly sensory and interactive experience that reflected her collection’s patterns, shapes, raw color and material. They cited muslin as a central source of inspiration, allowing for its neutral, stripped down nature to be the show’s canvas.
“Shampoo Ginger was a Dionysus version of the Garden of Eden, transforming models into simple children playing with food, lounging on pedestals of fruit, painting canvas garments using the mouth as a palette,” the studio said. “The idea of a hot, sticky summer night in LA was an element, but as a subversive tone.” The original fruit-stained garments are all available exclusively on Fruitmilk’s online store.