M·A·C Cosmetics will match all Viva Glam product sales on any of the MACcosmetics.com ecommerce sites for a double donation. So while usually one Viva Glam purchase will buy five meals for a person living with HIV, on World AIDS Day, a Viva Glam lipstick purchased online can buy 10 meals.
To date, the M·A·C AIDS Fund has raised more than $270 million dollars which have helped men, women and children globally living with HIV/AIDS.
The Respect Yourself Project, back for its third year, has brands designing sex toys with Tenga. This year’s batch of international designers include the USA based Chari & Co NYC, Opening Ceremony, Married to the Mob and HUF, as well as various Japanese clothing labels, the artist Makoto Aida, cartoonist Santa Inoue, and China’s Blacksense.
RYP is a project based on a core concept of “Respect Yourself ~ Taking care of yourself will protect you from HIV” started by TENGA in 2010.
All products are limited edition with only limited quantities available. All proceeds will be donated to AIDS charities in participating countries.
Bono! And Starbucks!
Bono’s (Red) campaign continues with t-shirts and other red things you can boast. This year, they’ve got Starbucks and Apple products on board.
Or give everything away instead
Have too much stuff already? Give it to the wonderful Housing Works, which will be accepting donations all day tomorrow.
It appears that Old Spice has won the Internet. After years of a nationwide ad campaign based on the emphatic gibberish that the Internet loves so well—personalized Twitter responses, Fabio space-battles—they have given us the memequivalent of the atomic bomb. Now it is time for us to murmur, “Dikembe Mutombo is become Death, destroyer of worlds.”
The game is called “Dikembe Mutombo’s 4 1/2 Weeks To Save The World,” and it is remarkable for several reasons.
1. It’s an above-average flash based game, with dramatic music, varied levels, and gameplay that’s just challenging enough for it not to be dull.
2. It features both Dikembe Mutombo, an all-around awesome guy, and the equally-awesome specter of the looming Mayan apocalypse.
3. As marketing, it’s genuinely amusing—the rare bit of corporate-made Internet humor that is neither pandering nor behind the times.
To appreciate the first two reasons, play the game and watch some Mutomobo highlight videos. I’m going to talk about #3.
The Old Spice commercials, going back to the Bruce Campbell campaign from five or so years ago, heralded an unprecedented weirdening (my word! Don’t use it!) of mainstream ad campaigns. Their ads are spare, strange and designed to be shared—a formula that lots of brands have tried to emulate and none have managed to get right. Imitations of this kind of zaniness usually fall short either because they aren’t weird enough, or lack a charismatic spokesman like Bruce/Fabio/Old Spice Guy.
(A rare exception—those creepy fucking Sprite commercials, which are way too goddamned weird.)
I love these Old Spice ads because they are the kind of thing I should fucking hate. I despise corporate pandering, because no matter how charming a company pretends to be, there’s simply nothing cool about corporations. If a marketing campaign manages to make me forget that for a moment, I tend to have an extreme backlash to it. How dare you amuse me?! How dare you make me forget the essential sinisterness of your business practices?!
This sort of thing works best with a soft touch, and the Old Spice commercials, which are produced by a firm called Wieden + Kennedy, succeed in seeming effortless. There’s very little mention of the brand, although it’s certainly present. Instead the Mutombo game features jokes about the Hostess closing, the tiredness that is “Gangnam Style,” and that horrible Thanksgiving song that, thankfully, didn’t really blow up. (Nevermind. It has 12 million views. Jesus.) Making fun about that stuff is TOPICAL, and the game arrives nearly too late to do so. But, like Indiana Jones sliding under a closing temple door, they just made it.
A normal “clever” ad campaign would seize on that stuff a month or two from now, but Wieden + Kennedy moves faster than that. Looking over their Portland office’s other campaigns, I don’t see anything nearly as odd as the Old Spice ads. There are some typically meaningless car commercials, some blandly inspiring Nike spots, and a dismal Sony James Bond tie-in. Someone at Old Spice corporate—which is actually Procter & Gamble—has an honest to god sense of humor. Thank God for that, and thank God most brands aren’t this clever. There’s only so much time in a day I can afford to waste on flash games.
Primetime TV’s Newest Heartbreakers star in this short from the Bullett Romance Issue shot by Melanie Shaw. Watch Stephen Amell, Jay Ryan, Steven R. McQueen, Dylan O’Brien, Harry Shum Jr., Tyler Blackburn, Justin Hartley, Taylor Kinney, and Michael Trevino behind-the-scenes. For exclusive photos and interviews click here.
Supermodel Anne V has graced countless covers; from Vogue to i-D, she’s owned the Victoria’s Secret catwalk, and she’s fronted campaigns for Chanel and Revlon. This year, she’ll also try her hand at acting with two high-profile projects: A Good Day to Die Hard, the upcoming fifth film in Bruce Willis’ action franchise, and Andrew Levitas’ Lullaby, in which she’ll star opposite Garrett Hedlund, Amy Adams, and Jennifer Hudson.
1. Roberto Cavalli F/W12
2. Miu Miu F/W12
3. Prada F/W12
4. RMS Beauty Lip balm
In the Background: Diptyque Philosykos Eau de toilette
In the winter of 2011, photographer and furniture designer Ana Kraš flew from her home in Belgrade, Serbia, to Los Angeles, where she’d been sent by a European magazine to photograph artist-musician Devendra Banhart. Within five minutes, he asked her to marry him. Despite her initial impulse to flee, she stayed—and the two have been together ever since. We asked the hopeless romantics to document their whirlwind affair in this exclusive photo essay.
For their Fall/Winter 2012 collection, Italian style masterminds, Domenico Dolce and Stefano Gabbana chose to inject Dolce & Gabbana with a shot of Baroque Romanticism. From cherub prints to the golden embroideries, Fellini would be proud.
PHOTOGRAPHER: Charlie Engman
SET DESIGN: James Orlando
STYLIST: Melissa Rubini
Hair: Wesley O’Meara at Wall Group using Oribe
Makeup: Asami Taguchi at A’telier
Colorist: Zoe Wiepert at Bumble & Bumble
Model: Vasilia at Supreme
Mysterious, foul-mouthed, and British, Juno Temple—currently the reigning It Girl in our Fall Romance Issue—is one actress we’re definitely keeping an eye on. In this exclusive video, Temple stares right back (under the weight of some giant updos). Take a behind-the-scenes look as we play dress-up with the coolest girl in town, who werks it in looks by Chanel, Ashish, Thom Browne, Acne, and more.