From the feeble minds behind the Kylie Jenner Lip Challenge and the #BellyButtonChallenge comes the #UnderboobChallenge, in which the internet challenges women to have large boobs and to show off those boobs on social media.
So how does it work?! Take one woman willing to be objectified on the internet, place one pen under her breast, take one picture of said pen being held up by breast, post to social media with appropriate hashtag and voila! You’ve just partaken in what might be the dumbest Instagram trend yet.
Some participants have taken it one step further, placing heavier objects such as scissors and books under their boobs. In unsuccessful attempts at hilarity, dudes have joined in as well, taping pens and pencils to their chests.
The trend originated on Chinese blogging platform Weibo, but has now spread among the stupid and easily-influenced everywhere. What a time to be alive.