Look, there comes a time in every content creator’s life when she’s presented with an assignment that is going to be difficult to cover without sounding overly promotional or reading like it’s a thinly veiled advertisement smuggled across the news borders. In that case you’re presented with a couple of options: play it straight, hit the 5 W’s, and peace the hell out with your sanity intact, or, on the other hand, do whatever it is this poor person writing for Business Insider did in a blog post/ native ad about The League. What’s The League, you say? Well, it’s essentially “Tinder for elites,” which is coded language for Tinder for white people who went to fancy colleges and wanted to check out a party on Montauk. Over the weekend the app threw a party out on the Hamptons — Mischa Barton and Karlie Kloss were there! — and BI’s reporter tagged along to take photos and write captions under them. Here are a few of the best:
On second thought, it’s impossible to choose highlights from this… story. Go read it yourself here.