Cultural Commentator

A Rant About The Acne Treatment Ad in Which Bella Thorne Claims Pizza is ‘Half Her Diet’

Cultural Commentator

A Rant About The Acne Treatment Ad in Which Bella Thorne Claims Pizza is ‘Half Her Diet’

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Most of you will know Bella Thorne as that girl who’s half naked all of the time or that girl who was once half naked with Scott Disick. Here she is in a new music video for a fellow named Prince Fox (or is it a band? I don’t even know) in various states of undress. This is not me shaming Bella Thorne for the way that she presents herself – she’s welcome to wear as much or as little clothing as she wants. I, personally, would not choose to perpetually appear as if I was going to or coming from Burning Man, but hey, it’s your life, Bella.

What I am not here for, is this acne treatment commercial in which Bella Thorne claims that pizza is, like, “half her diet.”

While the commercial is not available on YouTube, if you watch Hulu with ads, you’ve probably seen it. If not, I shall describe it to you in detail.

So basically, Bella Thorne is out here selling an acne treatment product (I guess it’s for Bioré, since she was recently named their brand ambassador). Thorne used to have acne, and now she does not, which makes her a good choice, I guess. Anyway, in the commercial, Thorne plays “Two truths and a lie.” She says something like, “I’ve always struggled with acne,” “one time I missed my own party because of a breakout,” “I gave up eating greasy pizza for a year.” Then, shocker, the lie is revealed to be the pizza thing, and Thorne caps off the commercial saying, “pizza is, like, half my diet.”

I’m sorry, Bella, but I do not for a second believe that pizza is half your diet. I don’t even believe that it’s, “like,” half your diet.

We all have had (or currently have) those friends who work hard to maintain a certain physique and claim to eat pizza all the time. Not only is it irritating to those of us who know that it’s simply not the case, it feeds into this patriarchal demand that women must look a certain way and eat a certain way (see: the “cool girl” speech in Gone Girl). The ultimate “hot girl” not only has a perfect body, but can also be found mowing down on a cheeseburger, like we’re all living in a Carl’s Jr. commercial or something. It’s weird, it’s unrealistic and it’s stressful af.

Which brings me back to the Bella Thorne commercial. Here we have a celebrity with “perfect skin” and a “perfect body” (in Hollywood terms, anyway) telling young women with acne that she’s just like them. She’s a normal person who had acne and was able to overcome it and they can too. But she’s also telling them that she can eat pizza all the time and still look like she does. I don’t want to know what Bella Thorne eats, I don’t care what Bella Thorne eats, but having her say that pizza is half her diet is playing into a disturbing, misogynistic ideal that needs to go away. Rant over.

Note: if Bella Thorne is a freak of nature who can eat pizza every day and look like she does, please disregard.