Art & Design

‘The Fifth Sense’ Celebrates Female Creativity & Fragrance

Art & Design

‘The Fifth Sense’ Celebrates Female Creativity & Fragrance

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Beyoncé, Rihanna, Petra Collins, Sasha Lane—women are dominating the arts in every field. That’s why i-D has teamed up with Chanel to empower women creatives by giving them a platform to explore themselves and their art. A female-centered experience with a focus on fragrance, The Fifth Sense celebrates creativity through a spotlight on influential women artists, urging them to explore the relationship between their senses and their work. Inspired by Chanel’s iconic L’Eau No.5, the site works to highlight the impact of scent on the creative process, with exclusive content by today’s most innovative women from various artistic fields.

After collaborations with top talent including set designer Es Devlin and filmmaker Alma Har’el, The Fifth Sense has tapped curator Rebecca Lamarche-Vadel to challenge the transformative power of L’EAU No.5 For her piece, Lamarche-Vadel created a digital exhibition that brings together work by five female artists across different mediums, from dance to digital design. The result is a 7-minute treatise on the strength of scent, and the ways in which it can transform emotion. Featuring sculptor Bridget Polk, Elizabeth Jaeger, Sarah Schönfeld, Marguerite Humeau and Lasseindra Ninja, the exhibition showcases the ways in which scent can alter perception.

Using fragrance as a guide, The Fifth Sense provides a platform for women to share their experiences. Through daily multimedia content and in-depth profiles, the site honors the role women play in shaping culture, and creates a space for them to continuing doing it.

Watch Lamarche-Vadel’s video, below and find out more, here.