Zara sucks. I mean, we already knew that, but it seems the mega-brand just can’t stop digging their own giant corporate grave. First, they were busted for ripping off independent artists like Tuesday Bassen, and then a woman found a straight up dead rat sewn inside her little black dress. The retailer also desperately tried to jump on the diversity bandwagon, failing miserably with a genderless collection that shamelessly reinforced the gender binary, and last month’s “Love Your Curves” ad featuring two ridiculously skinny white girls. So again, Zara sucks. But now it looks like they’ve just given up and decided to embrace their shitty roots.
Earlier today, in yet another backwards attempt at relevance, the brand released a denim skirt featuring a patch that bares an uncanny resemblance to Pepe the Frog. For anyone who’s managed to avoid the internet over the last few months, Pepe is the misogynistic, racist, hate-filled mascot of the alt-right. Cute, huh? I mean, who wouldn’t want to wear that? Except, like, everyone who didn’t vote for Donald Trump.
I’d like to give Zara the benefit of the doubt and believe they were just trying to make a totally cool and super fashionable denim skirt with a badass punk-inspired patch. But look at their track record. And also, who the fuck thinks a frog patch is cool? Not to mention cut-off denim skirts, but that’s a story for another time. Either way, who actually let this hit stores? Maybe Zara hired Pepsi’s PR guy—they obviously thought the Kendall Jenner ad was brilliant. Either that guy is a genius undercover activist who’s slowly dismantling capitalism from the inside, or Zara’s the worst. I’m going to have to go with the latter.