Polaroid, the iconic but barely alive brand, is looking to revitalize its ailing reputation with The Socialmatic camera, a part-Polaroid, part-Instagram gadget expected to be released in early 2014. The Socialmatic allows users to do basically what they can with Instagram, just with the added bonus of printing your pictures immediately. The camera boasts 16GB of internal storage, WiFi, 3G connectivity, and a touchscreen interface, and, from the looks of it, it’s going to be real pretty. But for all its perk, there’s one major question that begs to be asked: Why would anyone need an Instagram camera?
The one thing The Socialmatic can do that Instagram can’t is print pictures immediately, but why would you want to print your pictures immediately? Most people don’t even print their pictures at all. Can you even buy a picture frame anymore? Do they still make picture frames?
One of the greatest feats of Instagram is that it has made a digital camera obsolete. Maybe not for everyone, but definitely for those who aren’t looking to take professional-level photos and just want to capture a moment as easily as possible. Instagram has helped to make purses lighter and pockets less bulky. Remember how dark the early 2000s were? You had to carry your phone and a digital camera. Shit sucked. Let’s not even talk about it.
The Socialmatic, while cool, seems to completely miss the mark about what makes Instagram so great. It’s not just the dreamy filters or the sharability factor. It’s the convenience factor. Sorry, Polaroid, but the idea of having to carry around one more thing (especially when we already have a thing that achieves basically the exact same result) just ain’t enough.