The other day, New York magazine announced “The Rise of the Minimalist Sex Apps.” You know the ones: Tindr, Grindr, Hinge, and so on—all designed to get you off in the most hassle-free way possible. But the app the article focused the most on, Pure, hasn’t even passed the Apple Board of Governors yet, and there’s no guarantee it will. That’s because unlike those other apps, Pure isn’t shy about its salacious endgame: to get you laid, RIGHT NOW. Its creators, Roman Sidorenko and Alexander Kukhtenko, describe it as the “Uber” of sex apps, “Where you basically create the request, and you get a car pretty soon.” We emailed Sidorenko for more answers on this app that could kinda, sorta, maybe, spark a new sexual revolution.
What makes Pure different from other “instant sex” apps?
First of all, we put it in clear context: everybody who creates meeting requests in Pure is ready to meet right now and looking for sex. Current market players let you see who is nearby and online but it’s not clear if they are available to meet right now, and it’s not clear what are they looking for—just chat, LTR, dates, or meeting someone for a coffee. Also, the absence of profiles adds to Pure’s on-demand approach.
Why call it “Pure?”
We don’t like the shame usually associated with adult dating sites like AFF or Ashley Madison, so we wanted to celebrate human sexuality as a healthy thing. That’s why we called our app Pure, because sex is pure.
What is Pure’s secret weapon?
Time-limited, self-destroying meeting requests with clear context of the engagement, plus our focus on promoting an attitude towards human sexuality that encourages sexual pleasure and experimentation, regards all consensual sexual activities as fundamentally healthy and pleasurable, and encourages sexual pleasure and experimentation.
What is Pure’s coolest feature?
Mandatory anonymous user feedback after each meeting and the ability to request additional photos without having to chat.
Does Pure have the ability to revolutionize the way people hook up?
Yes, we do believe so. I think people are kind of tired of endless chatting on dating services and would love the ability to find sex when they want it.
Is Pure set up so that you choose a match solely on how they look?
Yes, also, you will be able to see only people who match your ability to travel or host.
Describe your “Eureka” moment, when Pure first popped into your head?
One night, I spent two hours chatting with different people on dating sites about meeting right now, and no one was able to do it.
Who is Pure’s ideal user?
A guy or a girl in their late 20s/early 30s, open-minded and curious, who lives in NYC, San Francisco, or Los Angeles.
Had you explored the Match.com/OkCupid scene yourselves before making Pure?
Yes. It was extremely boring.
What kind of change would you like Pure to have on the dating world?
We want to make it natural for someone to feel a powerful sense of attachment to a long term partner, while experiencing romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people.
Why are you marketing to “men who have sex with men” first?
Gay attitude towards sexuality and sexual freedom is much more advanced compared with the rest of society. Good point to start from.
Meeting total strangers for sex isn’t the safest thing. Are you at all worried about the inherent risks in your app?
It’s not an app that brings risks to meeting new people, it’s ideas within our society, defining which behavior is good or bad. I believe it is an essential right for human beings to be safe and be protected from aggression from other human beings, no matter what they’re doing.
What kind of roadblocks are you facing with the Apple Store, and what will happen if you don’t get approved?
Well, we will know their decision soon, and we have a Plan B, either way.