Fashion

Why Are So Many Stylists Becoming Fashion Designers?

Fashion

Why Are So Many Stylists Becoming Fashion Designers?

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Stylists are not only responsible for finding clothes that fit a client’s aesthetic, but also looks that fit, period. While the job sounds simple enough, several imperceptible factors go into creating the perfect red carpet moment. It makes plenty of sense, then, that Andrea Lieberman, Maryam Malakpour, and Jeanne Yang are deftly applying lessons learned (hemming! lining! spanx-ing!) to designing their own collections.

Lieberman, who’s worked with everyone from Gwen Stefani to Beyoncé, introduced A.L.C. in 2008 with the objective of making clothes “you love enough to wear again and again.” The perfect synergy between on-trend looks and unrestricted celebrity access resulted in J.Lo strutting her stuff through Peru while wearing Lieberman’s $1,195 “Sienna” dress on Saturday. The dress, currently available on Shopbop, is expected to sell out.
Similarly, Malakpour is able to skip the middle man by knowing exactly what clients including Heidi Klum and Courteney Cox want to wear on a daily basis. After launching NewbarK with sister Marjan in 2009, the brand became an overnight success among celebrities who practically live in the brand’s $600 Joey embossed python and linen bootsWe wanted to make shoes to wear at home, on set and for travel,” the sisters told Net-A-Porter.

But it’s Yang who took the stylist-turned-stockholder model to the next level, partnering with Katie Holmes to create the highly visible, highly aspirational Holmes & Yang (not unlike stylist Cher Coulter‘s partnership with Kate Bosworth for StyleMint). And with Holmes constantly wearing their creations to high-profile events, the brand needn’t spend a dime on advertising or editor seeding. “We wanted to make pieces that you could bend over and pick up your kid in and also look really elegant,” Yang told The New York Times of their collection, which runs from $200 to $3,480 on Barneys.com. “We know that women are on the go and do a lot of different sorts of things all in one day. Hopefully, this helps to provide them with some confidence in attacking all those different roles,” adds Holmes.