Question: What can one expect from an artist whose stage name involves the french word for ‘bird’, mispelled?
Answer: A film called Rubber, followed by a film called Wrong.
We’ve just caught a glimpse of the latest effort from bizarro musician, auteur, and king-of-the-hipsters Quentin Dupieux–and we couldn’t be more pleased. Or confused. Wrong, set to premiere at Sundance later this month, is the story of a man on the hunt for his lost dog–and that’s really all we can glean from the Guy Ritchie-esque teaser, which shows people in states of mounting disgust, concern, and confusion. Vague yet stylized, it seems even in a 50-second offering to have all the elements of an insta-cult film–just add water–and the poster takes hold of that upside-down aesthetic that seems destined to become popular this year. Whatever Dupieux’s intention, he can at least be said to have revived the long lost art of the trailer, that minor art form that never reached full capacity even in its heyday. The fact that the teaser doesn’t elucidate what Wrong is about is the very reason it makes us hungry to see it–even in spite of the nagging suspicion that we’ll hate every hipsterized minute of it.