Fashion

First Look: Consume Whatever 21’s FW14 Video Lookbook

Fashion

First Look: Consume Whatever 21’s FW14 Video Lookbook

+

Brian Whatever’s aesthetic and prints are inspired by consumer culture, bottled water packaging, and advertising, and healthy lifestyle aspirations. The new Whatever 21 collection is also exploring the idea of “User-Driven Fashion.” Sets of plastic buckles incorporated into the sleeves allow for the user to transform the garment into much more than a t-shirt. The possibilities on how to wear it are endless. Velcro logo straps are also a User-Driven Fashion item, and can be worn as a bracelet, armband, or a choker, or one can opt for them to be attached to form a full custom look. Think utilitarian chic.