While we’re often quick to point out when the New York Times does something dumb or worthy of scorn, we have to give credit where it’s due, because this new piece Snow Fall: The Avalanche at Tunnel Creek by John Branch is a pretty masterful blend of interactive web design, readability, and reporting
The story, about skiers caught in an avalanche, unfolds like a cascade of content, stark black and white text that reveals pictures, video, and stunning animated vistas of the mountain ranges as you glide down the page, like, well, a slow-rolling avalanche. Perhaps rightfully so, everyone is freaking out about it, including Media Bistro, who write “trust us when we tell you that when you click through you’ll be blown away.”
Here’s a small sample of some of all the people online today ready to declare internet journalism saved!
Am salivating over this effort from the New York Times. Was probably about six months in the works, but still, wow nyti.ms/T9Gmhp
— Ian Prior (@ianprior) December 20, 2012
I rarely see something that is so clearly “Web journalism”, rather than “Journalism also available on the Web”: projects.nytimes.com/2012/snow-fall… #fb
— Chris Johnson (@hlprmnky) December 20, 2012
MT @fieldproducer: WOW, this NY Times multimedia piece … takes multimedia story telling to a new level: nyti.ms/ZRytCc@cgraves
— Allan Edwards (@allanedwards) December 20, 2012
jawdropping MT “@davelee: What a stunning piece of work. NYTimes once again raises the bar for multimedia journalism: projects.nytimes.com/2012/snow-fall…”
— Marie Kinsey (@journotutor) December 20, 2012
MT @fieldproducer: WOW, this NY Times multimedia piece … takes multimedia story telling to a new level: nyti.ms/ZRytCc@cgraves
— Allan Edwards (@allanedwards) December 20, 2012
Fantastic RT @grantwahl: The design on this NY Times story is stunning (as is the story by @johnbranchnyt itself) po.st/NUOYMf
— Robert Gluck (@ProdGuy) December 20, 2012
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