December 20, 2012

While we’re often quick to point out when the New York Times does something dumb or worthy of scorn, we have to give credit where it’s due, because this new piece Snow Fall: The Avalanche at Tunnel Creek by John Branch is a pretty masterful blend of interactive web design, readability, and reporting

The story, about skiers caught in an avalanche, unfolds like a cascade of content, stark black and white text that reveals pictures, video, and stunning animated vistas of the mountain ranges as you glide down the page, like, well, a slow-rolling avalanche. Perhaps rightfully so, everyone is freaking out about it, including Media Bistro, who write “trust us when we tell you that when you click through you’ll be blown away.”

Here’s a small sample of some of all the people online today ready to declare internet journalism saved!

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