Rising alt-pop songstress Zolita is back with a dystopian Catholic girl-cult in her music video for “Holy.” The song, from her debut EP, Immaculate Conception, is about love, and the video shows Zolita risking everything to be with her lover.
“‘Holy’ was written from a place of unrequited love, which to me has always felt like a form of religion,” she said. “The concept of sacrificing yourself for who you love and apotheosizing that person is an idea I really resonate with.”
The video, directed by Zolita, shows the artist rebelling against the patriarchal values presented by her environment, and leaving to form her own feminist anti-cult, “The Cult of Girls.” The artist escapes from the oppression of her school, launching a feminist revolution with all of her classmates. Set against the R&B-inspired “Holy,” the video showcases Zolita’s directorial chops, as well as her bellowing voice.
“I knew it was thematically crucial because ultimately this is a story of a girl who sacrifices everything for what she believes in. In the end, not only is she immortalized, but so are her ideas,” she said. “She teaches the other girls something that transcends herself and ultimately plants the seeds for further overthrow of an unjust system—and the birth of a cult of girls.”
Watch the video, below.