It takes a full two minutes for the vocals to begin in earnest in “I’ll Lead You There” from Message to Bears, but by then, so much has transpired in the course of the video, it’s like watching a young lifetime unfold. That was the intent of the song, written by Jerome Alexander, the director, Seth Fuller, says.
The idea was “to represent the transitional period in ones life,” he says. “With that, my goal was to create a video that elicited the feelings and memory of a high school relationship that also visually paid homage to several ‘Terrance Malik motifs'”
“I was familiar with Seth’s work via his music videos for Hammock, which combine breathtaking cinematography with subtle yet powerful storytelling,” Alexander adds. “It’s these qualities that I look for in a music video and was very confident giving Seth free reign after responding to my somewhat vague brief. The results are just as lovely as I’d thought they’d be, I really hope people manage to lose themselves in this for at least a few moments.”
It’s hard not to, particularly with the hypnotizing production looping in on itself, and angelic vocals from Will Sampson.
“I’ll Lead You There” is from Message to Bears’ Carved From Tides, available here.