In March, Chanel announced Willow Smith as its newest ambassador, and today the iconic brand revealed its first campaign featuring the star. The black-and-white photos, shot by Lagerfeld himself, shows the youngest Smith posing for the fall ’16 eyewear collection in head-to-toe Chanel. Along with the photos, the brand also debuted two videos of Smith dancing to music from electro-soul songstress Nao.
Lagerfeld met Smith, who also appeared in Marc Jacobs’ fall ’16 campaign, when he shot her for V Magazine in 2014. Since then, she’s been front row and on the designer’s arm at every Chanel show. According to a statement by the label, Lagerfeld chose Willow for her “youth and energy,” which he feels epitomizes “her generation’s spirit.”
Watch the videos, below.