Last night a bunch of journalists, including myself, were invited to an “undisclosed location” in Brooklyn (it ended up being a warehouse at the Brooklyn Navy Yard) to witness Lady Gaga test fly what she was billing as the world’s first flying dress. Dubbed Volantis, Gaga designed the dress in collaboration with her Tech Haus, a “sub-company” of her Haus of Gaga creative team, who were represented at the warehouse by 7 or 8 people in white jumpsuits and construction hats.
When Lady Gaga spoke before and after what she called the “beta flight,” she basically said that Volantis was meant as a symbol to humankind that our potential is unlimited and we can achieve anything if we dream big enough. Lady Gaga also mentioned that she hopes this could be the seedling of a new technology, and that maybe one day, Volantis can change how we all travel. When some reporters asked her “how much it will cost,” and “what is her timeline for offering it to the public,” Gaga reminded them that this is not about making money. It’s about our ideas taking flight. She then reminded everyone that her new album, ARTPOP, is in stores today. Anyway, check out Volantis in action below (it was very very loud) along with some photos.