We are so inundated with ads these days, the thought of going out of one’s way to watch an ad seems like a waste of time, even for a loser like me who’s got nothing but streaming capabilities and time to waste. But then, Palace comes along with a commercial so utterly brilliant in its purposeful crappiness that I literally want to reach into my pocket and hand them all my money.
For their Palace x Reebok collection the skate brand tapped Jonah Hill, shot him in front of a green screen somewhere and had him dryly pretend he knew a thing about skating, Palace and/or “Reboke.”
From the overuse of the words “chilling,” “chill” and “dope” to his awkward interactions with his “skateboard friends,” this is truly a masterpiece. Go hang with all your skateboard friends when the collection hits stores July 9th.