Fashion

Watch Jeffree Star’s Over-the-Top Cosmetics Commercial and Scream Forever

Fashion

Watch Jeffree Star’s Over-the-Top Cosmetics Commercial and Scream Forever

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He was the Queen of Myspace and an early purveyor for Millennial gender queerness, but now the towering technicolor scene staple is building a Paris Hilton-style cosmetics empire. Marketing his Velour Liquid Lipstick, Star’s ridiculously sugary commercial is everything you’d expect from the Orange County native: aggressively sexual, over-the-top tacky and (honestly) pretty fucking irresistible. The clip is set to Star’s bouncy b-side, “Catwalk,” and features a tatted-up, would’ve-been-a-total-hunk-at-Warped-Tour-2008 model. Watch the iridescent campaign, below, and reminisce about the days you begged your mom to take you to Hot Topic for anything checker-print.