Fashion

Watch James Franco’s God Awful Commercial for Gigi Hadid’s First Shoe Design

Fashion

Watch James Franco’s God Awful Commercial for Gigi Hadid’s First Shoe Design

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Because every famous person is also capable of designing shoes, Gigi Hadid has designed her first shoe. A collaboration with Stuart Weitzman, The Gigi is a lace-up bootie allegedly inspired by hunting boots. It comes in gun-metal metallic, copper, and a black croc-calf leather and retails from $565 to $598 (unless you’re on Gigi’s gift list, then they’re free).

But we aren’t here to discuss Hadid’s very meh foray into contemporary footwear. We’re here to discuss this god awful commercial (or, as Vogue calls it, “short film”) directed for some reason by James Franco.

But where to begin? Shall we start with the painful techno music or the fact that it’s rendered in a revolting sepia? How about the fact that Gigi is inexplicably boxing in her heels, or that the gym she’s at plays host to some truly terrifying characters. Or maybe the random glamor shots of her just walking down the street in her shiny new booties? Or better yet, the terrible editing which has Gigi punching the air followed by her opponents falling over.

It doesn’t matter, really. It’s all bad. So very bad.