In the run up to the release of their debut EP, Merge, indie duo HEIRSOUND has been releasing a series of videos taking each’s corresponding color as its theme, like “Do it Over” [yellow], “My Own” [blue], and “Hoods Up” [purple]. The latest, “Slow Motion,” takes orange as its palate, for a series of beautiful sunsets, roaring fires and touches of flowers breaking up the sadder hues of the watery blues.
The videos were produced by the band’s Alexa San Román, and feature her sister Sam San Román. For “Slow Motion,” they traveled from Long Island to Puerto Rico, to Joshua Tree.
“We decided to have the video feature my sister Sam San as the focus and emphasize her real life career as a photographer,” Alexa says. “We felt the lyrics of the song flowed nicely with the visuals of Sam traveling and doing her thing as a photographer. The lyrics remind us to stop focusing on what everyone else is doing and just do you.”
The shoot was particularly intimate, she says, with only the duo, Sam, and another friend, but it turned out to be one of her favorites. This video “It captures real life,” she says. “We went to these places to vacation and explore and I just filmed Sam doing what she would normally do. The time we took to shoot this video was not only a mental cleanse for Sam but also an adventure for us.”
As for the song, it was written when she and band member Dane Petersen were contemplating starting a new project together.
“We discussed our goals, influences and ideal scenarios and decided to try and write a song. “Slow Motion” was born shortly after and our decision became very easy. I find this song personally responsible for the creation of this project and in a way it was the match that lit the fire behind HEIRSOUND. Lyrically this song describes the feeling of watching everyone around you succeed and feeling like you aren’t making the same progress. It also evolves to the thought that we don’t need to be comparing ourselves to anyone else and that letting go is sometimes the best route to mental stability.”