Did you know that former Vogue Italia fashion editor and current Vogue Japan fashion director/editor-at-large Anna Dello Russo collaborated with H&M on an accessories line that’s due out this fall? Don’t worry, if you didn’t that’s totally cool; the Swedish fast-fashion giant has accounted for this possibility and provided you with this super batty video for a song Dello Russo made with DJ Emiliano Pepe (?) promoting the line.
“Fashion Shower” features the fashion journalist bopping around in a tight-as-hell black PVC minidress, throwing out quotes like “Fashion is a declaration of your own freedom” and “Take your muse to dance. Fashion love music.” Dello Russo never quite explains what a “fashion shower” is, but watching the video we get the impression that it involves buying a bunch of her accessories from H&M this October and then pouring them over yourself in the bathtub. Maybe smelling bad and scaring the shit out of your roommate is what’s “in” this fall. Anyway, can’t wait for the day that Anna Wintour discovers her inner-pop star.