At 8AM this morning, a handful of H&M locations across America turned into Lord of the Flies. That is to say that shit got very, very real. This is the lowest, most feral, basic form of humanity, people. If aliens were bound for earth and saw this video, they would turn their spacecraft the fuck around because humans are not to be messed with… that is, humans attempting to get their hands on Balmain x H&M are not to be messed with.
While the more civilized citizens sat at home and hit refresh, trying to purchase a piece or two off the H&M website (which instantly crashed, obviously), hard core fans got down in the trenches and did what was necessary to get their hands on those covetable wares. Here’s what was necessary:
Scary stuff people. Not humanity’s proudest moment.