While the soundtrack to coming of age may be regularly updated, one thing that’s remained the same for teens over the decades is the sense of isolation that can come from feeling left out. In the video for Loren‘s “Broken Telephone,” that familiar story plays out as a young girl struggles to find a way of fitting in on her own terms.
If the song itself — which evokes the backwards-gazing guitar-pop of Haim at times — sounds particularly authentic in its throes of growing pains malaise, it’s for good reason: Loren herself is just 15 years old.
“‘Broken Telephone’ is a good reminder of the damage words can have on other people,” the Michigan artist explains. “We need to stop caring so much about what’s said down the ‘telephone,’ passed from person to person. These twisted rumors consume the lives of many teens, even adults.”
Director Susie Francis, who’s shot clips for Hozier, The Weeknd, Tame Impala and many others, says the video was inspired by John Hughes, calling it a “narrative where we follow a charming outsider as she overcomes negativity from the world and from within.” The video, shot in Big Sky, Montana was an inspired choice. “The landscapes are sweeping and epic making it the perfect backdrop for both our storyline and Loren’s performance.”
As anyone who’s lived through can attest, the youthful struggle often can have a happy ending, even if it doesn’t always seem like it does in real life. “The end of the music video is triumphant, we wanted ‘her’ to win, but the truth is this song came from a friend’s very painful experience with a pack of mean girls.”