While I’d normally have plenty of jokes about #sponsored #content on hand when it comes to music and brand pairings, damn if the Converse Rubber Tracks series doesn’t have some pretty impeccable taste. The latest release from their studio in Brooklyn comes from Boston’s Viva Viva, long one of my favorite live rock and roll bands. That should be a capital Rock and Roll, actually, because the blistering, garage-y rock and fucking roll from the five piece is the real deal. I wrote about them on here a while back for my 22 Must Hear Bands from Boston, saying their music sounded like “Strangling a man to death with a guitar string in a swamp.” Still true! (For real though, go back and revisit that post if you didn’t see it. Some serious Nostradamus shit at work there. Speedy Ortiz? Called that one, too.)
Anyway, I digress. Viva Viva. Their 4 track EP Dead In Yr Tracks, is out today on Fort Point Recordings, is available digitally, and orange and green double gatefold 7″.
The standout title track and lead single is “Dead In Yr Tracks.” Singer/guitarist Chris Warren calls it “a bastardized tribute to the Rolling Stones ‘Miss You’ where instead of getting the girl and being a millionaire, you’re down-and-out chasing a girl around town with a chip on your shoulder.” And, as singer Dave Cave told me, the chorus quotes ‘My Mind is Playing Tricks On Me,” their favorite Ghetto Boys song. Pretty good taste on both sides there.
“Basically it’s a two part song,’ Cave went on. “The first part being the crazy, obsessed, losing your mind part and the second part being the, ‘you’re ok, don’t hate yourself, you’re better than that’ part.”
That two part structure is on display in the video as well, shot by Jesse O’Driscoll. “The original cut of the video was kind of a mish-mash day in the life of Viva Viva thing,” Cave said. “But then we saw the shot of Ms. Carmen O’Conner [of Bodega Girls] crossing the street, heading to our show at the Middlesex Lounge so we decided to follow her all around Boston and film it. It made sense lyrically, and it was just the right amount of creepy. The second part of the song is footage from the show at Middlesex, with lots of local weirdos making cameos, and capturing what it’s really like at a Viva Viva show.’