Vickie Hayward’s Jaguar Shoes Collective makes independent venues a platform for artist collaboration. Jaguar has launched the careers of many now successful British artists with exhibits in unconventional places. Artists such as Matt Furie, Chrissie Abbott, and ThisIsIt Collective work with the collective to utilize these atypical spaces, like a busy bar in Shoreditch, or the pages of PosterPaper. Vickie’s next project is an exhibition utilizing light with Milan based artists Carnovsky opening July 28th.
BULLETT: Have you always known you’d go the creative way?
Vickie: I’m from a very practical and creative family, so I imagine it’s in the DNA. My parents gave me a lot freedom growing up to chose my own educational and career path. Over the years I have studied woodwork, blacksmithing, silversmithing, jewelry, ceramics, leather working, and prop building. It would be fair to say I am a jack of all trades, master of none.
Jaguar Shoes and the surrounding businesses you work with are fixtures on the East London circuit. How has organizing projects been different than a traditional gallery?
Each venue generates it’s own income, so our shows aren’t driven through the need to sell work in the same way a gallery would. This allows us the freedom to show whoever we want in whatever format we choose, whether it be via a show or a product. The functionality of the spaces also means that the artist’s approach has to be different to a conventional gallery, our end product is a bespoke installation rather than an exhibition of works.
The last time I visited the bar you had a 3D art show on and there were loads of guys in suits in 3D glasses drinking pints and tripping out – it was brilliant! How did this show come about?
The ‘ThreeDee’ show was kind of my baby, as I had wanted to produce an exhibition in 3D/anaglyph for ages. We’d been working with a few new artists so it just seemed like a good idea to curate a show based around young talent and marry that with a 3D theme. Anaglyph is a dark art and there were moments where I didn’t think it was going to work at all, so I’m really pleased with the great response we’ve had to it.
What are some of your favorite haunts in East London?
Anywhere that there is good food. The Ginger Pig Butchers, St Johns Bread and Wine, The Hawksmoor are some of my favorites, while my number one spot is probably Jody’s Bar which is basically my friend Jody’s flat, half way up the Kingsland Road. He makes the best cocktails and has huge windows from which you can watch everyone you’ve ever met walk past. Sunday mornings are the absolute best– you get to check out the walk of shames which are unreal.
Is there a dream show you’d like to see materialize?
A dream show would be to do what we do, but times ten. It would be amazing to curate something on a museum size scale.
What do you look for in potential collaborators?
Originality in the content of their work and/or in their approach. The work we do is a collaboration, so they need to be open minded and above all else a nice human being.The collaborative’s work can be found in the heart of Shoreditch at DreamBagsJaguarShoes, The Old Shoreditch Station, in the publication PosterPaper, heard on their record label BigDirtyEngine, and worn at fashion store No-One.