Fashion

Vetements Releases a Knock Off of Their Own Design

Fashion

Vetements Releases a Knock Off of Their Own Design

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If imitation is the highest form of flattery, what does it say about someone if they ripoff themselves? I think that means they’re either self-obsessed or seriously brilliant. For Vetements, I’d say it’s a combination of both. This weekend, the insanely hyped streetwear brand dropped an “official fake” knockoff of their black raincoat, following parody brand Vetememeslead.


Exclusive «official fake» raincoat now matchesfashion.com @matchesfashion

A photo posted by VETEMENTS (@vetements_official) on


Instead of suing their imitators, Vetements beat the knockoff line at their own game, releasing the fake raincoat for $200 and selling out in minutes. With the word “raincoat” on the front, and its definition on the back, the self-aware “official fake” gives copycat a whole new, meta meaning: Vetements ripped off Vetememes who copies Vetements to begin with—it’s all too confusing for a Monday. But I guess, if you can’t beat ’em, join ’em—or in Vetements case, join ’em and “officially” kick their ass.