Don’t get me wrong, I think Vetements is as effortlessly cool looking as the next person, but I can’t help but roll my eyes every time I see a 20-something sporting a $1,200 hoodie. It screams either “I work in fashion” or “My wealthy parents still buy my clothes” (usually both).
So I was granted the ultimate eye roll when it was announced that Vetements has been invited as a “guest designer” at this July’s couture presentations. Pardonez moi?! Vetements, the supposedly “anti-fashion” fashion line is going to show among fashion’s most elite, heritage-heavy houses? Vetements is going to make even more exclusive, more expensive hoodies? What are they going to do? Christen the fabrics with the tears of their haters and anoint them with the blood of virgins?
No. Vetements, the line that in just four seasons has become ubiquitously popular, is going to show its Spring 2017 ready-to-wear line in July instead of September. “The collection will involve different elements including some Vetements interpretations of couture,” added a spokesperson. Oh goody.
The fashion cynic in me thinks this is just a ploy for couture week – which becomes less relevant each year, given our penchant for fast fashion and desire to wear, well, Vetements hoodies rather than hand-beaded ball gowns – to capitalize on some of the young brand’s over-hype. I think it’s a load of hooey.
The codes of couture were originally defined by the Chambre de commerce et d’industrie de Paris back in 1945. Most importantly, a couture house must design private, made-to-order garments. How do you think Christian Dior or Yves Saint Laurent would feel about adding Vetements to the calendar? They would likely be turning over in their graves… as these fashion anarchists danced on them.