Australian synth-pop quartet Van She had a sizable blog-hit with their effervescent ode to adolescence (is there any other kind?) “Kelly” back in 2006, but haven’t really made too much of a splash in any search analytics since. What might a band in that position, whose sophomore LP is coming out on Modular this summer, do to drum up some attention? If you’re Van She, you reach across a couple of continents into Sweden and tap the very strange music video director Andreas Nilsson to helm the clip for your album’s first single, “Idea of Happiness.” If Nilsson’s name seems familiar, it’s because he’s one of the most distinctive directors working in music today, and you probably had nightmares after you watched the video he made for Fever Ray’s “If I Had Heart” a few years ago.
The visuals Nilsson turns out for Van She are milder than some of the discomfiting stuff he’s produced in the past, but it still gets freaky; we’re invited to a bizarre, reasonably drab Christmas party to witness the goings-on of a bunch of misfits, including a thong-clad man who’s possibly a stand-in for Jesus. This is probably not your idea of happiness, or Christmas cheer, anyway. Idea of Happiness is out on Modular July 10.