Like you, artist Bjarne Melgaard knows Valentine’s Day pretty much sucks no matter what your relationship sitch, or lack thereof, happens to be. Also like you, Bjarne Melgaard has a penchant for swaggy designer streetwear. Swaggy designer streetwear that he’s, apparently, giving away for free on February 14 at Red Bull Arts New York.
Here’s the deal: Groups of 100 people will be released inside the venue, clutching custom MELGAARD shoppings bags and shoveling into them as much Comme des Garçons, Eckhaus Latta, Issey Miyake, Jeremy Scott, Lanvin, Margiela, Raf Simons and Yohji Yamamoto as one human being can possibly grab in 15 minutes. After 15 minutes is up, you’re out, and the whole thing is on a first come, first serve basis, so while it’s not an entirely stress-free way to spend Valentine’s Day evening, it’s almost certainly better than an awkward dinner at some cheesy restaurant.
Basically, it’s like an episode of that show Supermarket Sweep, only without the trivia and with about $500,000 worth of sick designer clothes on the line. Or opening day of the Barney’s Warehouse Sale with art kids instead of overly aggressive soccer moms from New Jersey.
The event, which Melgaard had dubbed a “purge” also marks the launch of the MELGAARD streetwear collection. And it’s not a bad way to kick off the February 16 opening of his exhibition The Casual Pleasure of Disappointment, which will see the Red Bull Arts building transformed into a “multilevel psycho-pathological department store.”
It’s a lot to process, I know. Better go start preparing to risk life and limb for vintage Margiela, because something tells me people aren’t going to be messing around.