We’ve spent so much time bemoaning how insidious the omnivorous maw of internet titan Buzzfeed has been these past couple years, we let our guard down long enough for an even dorkier menace to sneak up behind us: Upworthy. The click-baiting site, which will restore your faith in humanity on such a regular basis with such surprising results, one sort of wonders if anyone is lacking in faith in humanity or even capable of being surprised anymore, has perfected the art of getting gullible rubes to click on links while destroying the art of headline writing. In short, they’re ripe for a good piss-taking.
A few brave souls, like the Twitter account Up Worth It, have done good work in this regard, but the latest is this parody, Tumblr Upworthy: Springfield, which recasts memorable moments from The Simpsons as if they were Upworthy headlines, and manages to do the one thing the internet is good at: take one thing and put it together with another thing. Two things becoming one thing.
“Is This Japanese Commercial The Craziest Thing You’ve Ever Seen? It Is For One Man.” Here’s Why”; and “This Elephant Was Going To Be Sold To An Ivory Dealer. Then One 10-Year-Old Boy Did Something Brave” are just two examples of the spot-on satire at work here. Bonus points for the infuriating pop-ups that show up on every page asking you to subscribe to their newsletter.
Anyway, the internet is a piece of shit. Bye. (h/t)