There’s something very erotic about watching someone slice open a cardboard box—two hands on a fresh package, no wonder there’s a genre of youtube vids devoted to this brand of homemade commodity fetishism. In this particular video, the product being unboxed is artist Nick DeMarco’s screenplay Here on Earth, a blockbuster-inspired feature film equal parts sci-fi melodrama and political thriller.
Last Winter, DeMarco produced the film as an installation at Interstate Projects. He recorded the script with actors he hired from Craigslist and made sculptural cut-outs imagining Drake as an alien baby, J Lo as a transgressive poet and Paul Newman as an astronaut. Now for the first time, you can buy the screenplay via Thunderzone, a record label-cum-energy drink company founded by Nu-Americana rapper Juiceboxxx. And as one happy customer notes in the above video, it comes in “nice packaging, pretty clean shrink wrap.”