Imagine a world where Newsweek didn’t feel the onus to out-troll themselves every other week with a string of page-baiting headlines that would seem ripped from The Onion if they weren’t available for sale. It’s also a world where no one would write about each and every of the magazine’s slights against reason or good faith discourse in the last year—where we could simply let every new transgression slide to the bottom of magazine sales charts.
Normally, I wouldn’t deign to mention one of their outrageous stories, but the response to this week’s issue is really quite something. In order to promote their newest headline—”Muslim Rage: How I Survived It, How We Can End It”—Newsweek advocated the usage of a #muslimrage hashtag on Twitter to spark discussion over those angry Muslims and all of their rage. Instead, what followed was a nifty bit of crowd-sourced goofery, in which hundreds of (largely though not exclusively Muslim) users—and counting—took to Twitter to relay their farcical takes of so-called Muslim rage, from being stuck in line at the supermarket to not being able to rent a copy of Lord of the Rings. It’s pretty funny, and speaks to Newsweek‘s increasing battiness that the response has largely been one of amused disdain rather than general outrage—as though the magazine isn’t even worth getting angry about anymore. You can surf the hashtag as it updates in real time, and look at a few examples below.