This summer, G24 collaborated with artists Brendan Donnelly and Sterling Bartlett on an original series inspired by the artistry of their brand. You may have watched something about it. Referencing Venice Beach, San Francisco in the ’60s, and the juxtaposition of various subcultures, Donnelly and Bartlett’s meticulously hand-drawnworks jointly illustrate the 24/7 urban art and culture that surround G24.
On June 20, G24 and BULLETT joined forces to celebrate Donnelly and Bartlett’s selvage-inspired artwork. Transformed into a pop-up gallery and retail shop, downtown L.A.’s Crewest Gallery hosted the artists’ sketches, illustrations, and mixed-media works, along with the full line of G24 apparel and a screen printing press for on-site use. The day began with a VIP sampling event, during which 24 BULLETT selected Los Angeles creatives met with Cheong and had the opportunity to pick out the perfect pair of G24 jeans. More than 300 denim enthusiasts attended the evening’s invite-only gallery showcase, during which Donnelly and Bartlett answered questions about their collaboration with G24 and their screen printed limited-edition, artist-brand t-shirts. A DJ set by Luke Top of Fool’s Gold and a musical performance by rapper Schoolboy Q made the night even more memorable for the guests, who left just a bit cooler than they were when they arrived.
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