June 10, 2012
Outside of Totokaelo Store in Seattle
Totokaelo Store in Seattle
Totokaelo Store in Seattle
Shoes at Totokaelo store in Seattle
Outside of Totokaelo Store in Seattle
Totokaelo Store in Seattle
Totokaelo Store in Seattle
Shoes at Totokaelo store in Seattle

Capitol Hill, Seattle’s equivalent to Manhattan’s Soho, got a dose of effortless style when Totokaelo, founded by Jill Wenger, opened the doors of their new store front on June 8.

The converted 1940’s auto showroom (7000 ft2) is now home to the part-retail-part-art-installation store. Seven times larger than before, Totokaelo used this open space with simple white walls, hardwood floors and overhead beaming to create a practically blank canvas to highlight their work.

Totokaelo has brought fashion brands like Jil Sander, Rick Owens, Martin Margiela and more to their customers since 2003. The new store is keeping the favorites but adding much more. The recent addition entitled “Totokaelo Art—Object” will include furniture, lighting, linens, ceramics, vintage textiles, rugs, objects and art.

Eskayel for Totokaelo’s 20 custom prints/colors of wallpaper and Fort Standard for Totokaelo’s exclusive tables and objects will be featured in the store. Totokaelo’s new in-house furniture brand will be placed along side. The brand adjunct will include hand-built to order pieces constructed with exclusively Pacific Northwest sourced materials and custom engineered hardware.

“Totokaelo is a tightly curated selection of what I believe to be the most honest, beautiful and interesting fashion, art and objects in the world right now,” Wenger said in a press release.

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