“We’ve got a bunch of songs that tell love stories from a very pessimistic, embittered perspective,” Kara and Bobby of the Toronto sibling duo K.I.D. (Kids in Despair) say by way of introducing their new video “New Emotion.”
“We recorded ‘New Emotion’ as a sort of prequel to those songs, exploring how you feel before you’re burning the guy’s house down.”
It’s a… recognizable emotion, if not one you’d actually want to follow through on. But the pain in that feeling comes through in the song, a throwback 80s-style synth-ballad that sounds like it could’ve been written for Pat Benatar. For the home-video style clip, the band played with the a medicinal conceit.
“We use pharmacy imagery in the video to play with the idea that you can’t really cure yourself of emotion, no matter how irrational. We shot a lot of it on our mom’s old VHS cam, and collaborated with Jungle George to make it kind of outlandish and striking. We hope people like this side to us, it’s definitely the sweetest we’ve ever been musically.”
Find more from the band here.