If Roy Lichtenstein and Yayoi Kusama had a baby, it would be Hironori Yasuda, head designer of Tokyo based brand Cune. Their SS13 collection is curious mix of pop culture and japanese eccentricity. Yasuda’s designs are packed with crazy motifs like birds, brioches, kiwis and even lunch boxes. He also has a real talent for mixing patterns without making them grotesque, maybe because he was trained at the highly respected Bunka Fashion College.
Sise, founded in 2008 by Seisin Matsui and Takatoshi Hirokawa (both from the Bunka Fashion College as well), represents the new generation of Japanese designers. Taking influence by European designers and streetwear, they strive to define a new menswear with simple and impeccable designs.Their new collection is very School Boy uniform with its slick but relaxed silhouettes and exclusively white and black pieces. We also loved the sexiness present in transparent tank tops and lightweight, skimpy shorts.
Phenomenon is the second line of the rapper Big O, already known in the US for his hip hop label, Swagger. Launched two years ago as an urban label, Phenomenon has already established itself beyond the usual streetwear. The collection features elegant, fitted pieces, a soft color palette and an amazing range of prints from paisley to vintage floral to polka dots, tie dye and clouds. We particularly love the effects of varying fabrics and the craftsmanship of their pieces, which is reminiscent of a cooler version of JF & Son.