Tall, handsome hit-maker Calvin Harris was named the new face of Emporio Armani, joining the esteemed ranks of DJs-turned-models Avicii (Ralph Lauren’s Denim & Supply) and Tiesto (Guess).
Tally up another paycheque for Harris, who has been he highest earning DJ (according to Forbes) for two consecutive years.
“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public,” says Giorgio Armani (Or the PR person who writes quotes for Giorgio Armani).
It’s a sensible choice. Last year Harris set the Guinness World Record for most #1 singles on an album – who better to promote the only Boss line affordable to mindless college bros who LOVE POPPING MOLLY AND BLASTING EDM.