Garnering more than 40,000 followers since its inception 25 weeks ago, “Bread Face” is the weirdest thing we’ve seen on Instagram since, perhaps, #heelconcept. The premise is simple: a woman takes her face and gently presses it into various breads. Her intention, however, still remains unclear. Is this performance art? Simply a hobby? Does she have a gluten fetish? We can only guess her motivation from ambiguous clues in her 10 second clips.
Starting her first video with potato rolls, the 27-year-old behind Bread Face has since experimented with a diverse array of breads, from muffins to challah bread. According to the account’s bio, Bread Face is “giving the people something they didn’t ask for,” which couldn’t be more accurate, unless you’ve dreamt of watching someone go head first into a biscuit. So thank you Bread Face—thank you for the best Instagram account a girl never wished for.