The Pantone Color Institute have announced their selection for this year’s color of the year, the illustrious hue that will set the tone, so to speak, for the fashion and design world over the next 12 months. As Slate points out, the choice, Marsala, isn’t being very well received by certain corners of the internet.
New York magazine’s The Cut called Marsala “icky.” In a post titled “The Problem With Pantone’s Color of the Year,” the Atlantic pointed out that Marsala reminded some people of “rust, the grimy, gag-inducing type that lines corners or frat boy dormitory-style bathrooms. Or blood, the freaky dried kind whose iron content has been exposed to the air long enough to evoke a dull brick.” Instead of the gourmet associations of Marsala wine and pomegranate fruit, as featured in the color campaign’s marketing images, the magazine suggested that it conjured visions of elementary-school mystery meat, liver, and meatloaf.
That’s not what they had in mind at Pantone, who write, “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
What does it look like to you? I might’ve gone with discarded panty liner myself.