Music

The Male Gaze is a Hell of a Drug In Hot Flash Heatwave’s ‘Bye Bye Baby’ Video

Music

The Male Gaze is a Hell of a Drug In Hot Flash Heatwave’s ‘Bye Bye Baby’ Video

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For their “Bye Bye Baby” video, Hot Flash Heat Wave took a page from the b-list horror movies that the band’s Ted Davis has long found hilarious; think Wishmaster and Toxic Avenger, he says. But they had to move fast.

“Director Saddiq Abubakar had a flight back to Berlin, so we had to get everything together and make it happen within a couple weeks. “We were all over the Bay Area frantically gathering weird stuff and planning everything, and our house felt like a quirky junk shop.”

For his treatment, Abubakar fashioned the grainy, VHS-inspired video, in both theme and appearance, as a parable about the male gaze. “More specifically about how the male gaze is a by product of the objectification of female sexuality in art,” he says. “The tape represents the patriarchal view of female sexuality, which is why each male watching the video sees different things. The boys have no awareness of how the images affect them, let alone any control of their reactions to it. As soon as the tape rolls, the sensory imagery hypnotizes each person with pictures reminiscent to those in pornography, film and advertising.”

Then they are full entranced by the video, he goes on, “‘the siren with the telephone’ appears to finish them off. Ultimately the woman in the TV uses this masculine view of her sexuality to free herself from the television, and destroy the viewers in the process.”

“Bye Bye Baby” appears on a forthcoming compilation from OIM Records out July 22.


 

Photo by Luke Lasley