April 26, 2013

Since Mad Men’s inception, “What would Don Draper do?” has been a real time question on the show and in real life. A recent rendezvous at the new Conrad New York in Battery Park City gave us the answer to “WWDDD” if asked to build a thoroughly satisfying New York hotel. Conrad New York, named for Connie Hilton from history and season three of Mad Men, is the first Big Apple outpost of Hilton hotel’s luxury hotel division. Upon inspection, the bricktop newcomer seems touched with virile, dead on Draper insights.

On the look:  I keep going to places and ending up somewhere I’ve already been. It should be modern, a stand out. Inside, Conrad’s unique atrium rises 15 stories high, with one end dominated by Sol LeWitt’s 13 story, Loopy Doopy (Blue Purple) and a headspace woven throughout by Monica Ponce De Leon’s cable string installation “Veils.”

On amenities: Technology is a glittering lure. Use it. The hotel’s exclusive digital service, Conrad Concierge, integrates with the hotel’s management system offering customization of bath amenities, a preferred pillow from the pillow menu, and room service.

On culinary offerings: Do you know what happiness is? It’s freedom from fear. And the hotel has nixed fear of a mediocre meal thanks to a partnership with Danny Meyer’s Union Square Events company of Gramery Tavern and The Modern, and Blue Smoke fame. And the clincher? A new rooftop bar, the Loopy Doopy, because it’s New York, don’t be stupid.

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