The CFDA, long known for their support of designer’s intellectual property protection, has teamed up with eBay once again to protest counterfeit merchandise through their “You Can’t Fake Fashion” campaign, which goes on sale tomorrow. A whopping 75 iconic American designers including Diane von Furstenberg, Ralph Lauren, and Francisco Costa for Calvin Klein have teamed up to design bags for the initiative, in a bid to celebrate original design and discourage counterfeiting. The 2011 collection sold out, and with the customized summer totes, which read “You Can’t Fake Fashion”, going on sale exclusively through eBay for $200 (with four standard styles priced at only $45), they’re guaranteed to be a hit.
The business of luxury and designer goods once catered exclusively to the wealthy elite, but with mass-market advertising and fashion magazines aimed at wide demographics, fashion has gone through a huge democratization that has strongly affected the way ordinary people shop today. Globalized consumer consumption and large excess mean that many American’s still justify their buying of fake Louis Vuitton handbags on Canal St. for $100 as a way to keep up with the fashionable set. Designer labels, once subtly stitched into couture clothes, have become logos adorning everything from baseball caps to supersized gold chains, and of course, incredibly authentic looking handbags sold on the side of the road. According to the Department of Commerce, losses to U.S. businesses from the counterfeiting of trademarked goods are estimated at $250 billion a year.
Steven Kolb, CEO of the CFDA said, “fighting counterfeits is a critical issue to CFDA, eBay and the fashion industry at large. We continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design”. So let’s all do the fashion industry a solid, and start supporting it here.